This is Why We Love Menswear

 

This is Why We Love Menswear

Following up on my preceding article, "This Is Why I Hate Fashion," I concept I would clarify my factor nowadays, as well as normally carry a touch of extra positivity to the communique about distinct men's fashions.

If you boil it all together down, there are primary classes of guys' style customers, in my opinion.

I want to consider it as "guys' fashion" versus "menswear. " Or even better, "DRIP" versus "DRAPE."

A "DRIP" customer is somebody who is today's, modern-day, of-the-second. The phrase "drip" itself is trending proper now, and in all likelihood, gained't be around for more than a year or two, just like the fashions which are related to the phrase. Value on this marketplace is pushed often by means of social context and social forex, an awful lot greater so than intrinsic fee or craftsmanship. This consumer is look for inclusion – a stamp of approval, if you may – that indicators to the outside international: "I'm current, I'm cool, I recognize what's up right now." A "DRIP" purchaser is someone who carefully observes what is fashionable for the time being. He wants to be regular in the internal-circle, and he updates his appearance, his language, and his identity as quickly because the relaxation of the inner-circle modifications theirs. The irony, in my view, is that the maximum style-ahead looks of the day, notwithstanding being advertised as "particular" or "outsider," are most usually bought and worn by the purchasers who are maximum easily persuaded. This creates a marketplace this is managed pinnacle-down by way of the brands and people at the pinnacle of the client funnel. In different words, if you want to continue to be "cutting-edge" or "particular," this client ought to try and live in advance of the curve by way of shopping for what the creators of the inner-circle characterize as what is maximum "present day" or "particular." Ultimately this creates a "rapid style" consumerist cycle where shoppers are "pressured" to update items no longer because they are used or worn-out, however, because they had been arbitrarily stripped of their social currency.

On the other hand, a "DRAPE" client has a totally extraordinary view of style. The word "Drape" itself is a tailoring time period (or technique) that suggests know-how approximately match, material and craftsmanship. This customer in no way desires to update his apparel. He isn't always involved with "modern suits." He values his clothing being nicely matched to his unique body. He doesn't care about labels or trademarks. Rather, he desires his clothing to be fabricated from extraordinary raw materials. He doesn't care if it's "new." In fact, he loves when his clothing appears antique, lasts a very long term, and builds a herbal patina. In many approaches, the "Drape" consumer is the complete opposite of the "Drip" consumer. This man doesn't care what's considered "cool" or "modern." In reality, he purposefully avoids converting developments and is extra worried about growing a fashion, cloth wardrobe, and identity with the intention to last no longer handiest years but decades. Ultimately he is extra concerned with intrinsic fee and lasting craftsmanship than foreign social money. This creates a marketplace that is managed backside-up by the purchaser's requests and tastes. In other words, the "Drape" patron is a person who will tell the brand what he prefers and precisely how he wishes his apparel – no longer the alternative way around. This is why this patron gravitates toward custom apparel, which in many approaches is the other of fashion-driven style.

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